IBM: Tech Pioneers

Nicholas Short, Stacy Yuan, Dorothy Liu

IBM, a multinational technology corporation, launched a campaign in China to boost consumer awareness and convey the product benefits of the Hybrid Cloud.
h3>Campaign details

Brand: IBMBrand owner: IBMEntrant company: Mindshare China - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: Technology & electronicsMedia channels: Outdoor, Out-of-home, Sponsorship - mediaBudget:500k...

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