IBM: Seer 2.0

A campaign for IBM that won Gold at the 2010 DMA Awards. The client leveraged its partnership with the Wimbledon Tennis Championships to promote its SEER 2.0 app, which delivered live video feeds from the show courts during the event.

IBM: Seer 2.0



"The sheer ingenuity of this campaign shows what happens when technical nous is combined with creative thinking. As well as creating an amazing user experience, the results were extraordinary, generating forecasted revenue of £25 million."

Steve Aldridge, Partners Andrews Aldridge


Colin Nimick – Executive Creative Director

Emma De La Fosse – Creative Director

Charlie Wilson – Creative Director

James Hodge – Copywriter

Neil Aitken – Art Director

Elissa Grey – Senior Producer

Mark Sweatman – Head of Technology

Nick Bennett– Account Manager...

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