IBM Danmark + Komplex it: 4 great benefits from a single campaign

IBM wanted to draw attention to its dynamic infrastructure offerings in a crowded market. A campaign reached out to IT managers at small and medium-sized businesses and appealed to their sense of fun.

IBM Danmark + Komplex it: 4 great benefits from a single campaign

OgilvyOne worldwide


Category: Information TechnologiesCountry where program ran: DenmarkDate program started/ended: From October 2009 and ongoing

Product Description: IBM has defined a new category under the label "Dynamic Infrastructure", with IBM Hardware as the building elements - System x & System p servers, XIV storage and SVC. These solutions enable the client to create this dynamic infrastructure in the business with reduced power consumption and immense scalability, built on the newest technology.

Advertiser/Client Name:IBM Danmark + Komplex it...

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