IBM Corporation: Connect Mr. Fong

IBM needed to promote its new Web 2.0 collaborative software development tools. A campaign reached out to members of software development teams with a viral email introducing Mr.

IBM Corporation: Connect Mr. Fong

Ogilvy New York


Category: Business and Consumer ServicesCountry where program ran: USADate program started/ended: September 2008 - March 2009

Product Description:RTC - The first product to be launched on the new IBM Jazz Technology Platform was Rational Team Concert (RTC), a web 2.0 based software development environment that provides real-time, in-context collaboration to empower agile & distributed software to development teams. RQM- The second product to launch on the Jazz Technology Platform was Rational Quality Manager (RQM) which is a collaborative, Web-based tool that offers comprehensive test...

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