IBM Asean: Redefining Loyalty
OgilvyOne Worldwide Malaysia
Category: Information TechnologiesCountry where program ran: 5 ASEAN countriesDate program started/ended: 15th September to 31st December 2009
Product Description: IBM IT solutions related to storage systems, infrastructure and software.
Advertiser/Client Name: IBM ASEANMedia Channels: Direct MailOther
IBM was the leading provider of data storage systems and solutions but it found other brands eating into its market share when the economic crisis hit. Financial uncertainties and a myriad of market challenges had compelled many customers to slash their IT...