IBM Asean: Personal Trainer

IBM wanted to break through to IT managers and invite them to its two-day workshop. On a limited budget, the company had to show that it could help companies overcome business challenges.

IBM Asean: Personal Trainer

OgilvyOne Malaysia


Category: Information TechnologiesCountry where program ran: 6 ASEAN CountriesDate program started/ended: 15th June to 30th Sept 2009

Product Description: A two-day Service Management Workshop on IT software targeted at IT Managers. It offers personalized consultation on short and long-term goals, evaluation of infrastructure, business systems & processes, and system redesign for optimum performance. The outcome - companies can work faster to meet production requirements and improve their customer service.

Advertiser/Client Name: IBM ASEANMedia Channels: EmailWebsite:


Marketplace Challenge:

IBM holds...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands