IBM: 360 CIO Campaign

IBM reached out to CIOs with a campaign that illustrated how important it was for CIOs to be in sync with the CEO and other top management.

IBM: 360 CIO Campaign

Ogilvy

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: 12 Countries Across NA, AP and EMEADate program started/ended: 1st October 2006 31st March 2007

Product Description: A truly integrated 360 campaign targeted at CIOs/Sr. IT Managers that seamlessly linked all communication channels to promote key IBM solutions that meet audience needs and created multiple touch points that drove awareness, consideration, engagement, lead generation, channel interaction and conversion.

Advertiser/Client Name: IBMMedia Channels: DirectMail Print DRTV Web Advertising

STRATEGY

Marketplace Challenge:

The CIO role...

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