Three does mobile as it should be: Turning brand truth into brand response

This case study explains how Three, the mobile phone network, delivered short term gains and long term brand vision in a competitive Irish market.

Three does mobile as it should be: Turning brand truth into brand response

Agency: Boys and GirlsMedia: MindshareClient: Three

Introduction & Background

NOTE

Throughout this case study we have stated market share excluding Mobile Broadband (HDSPA) and Machine to Machine (M2M) as no significant campaigns were undertaken for Mobile Broadband during 2013 and advertising communications have no direct impact on M2M contracts. (Examples of M2M include smart metering and vehicle GPS tracking used for delivery services.)

Turning Brand Truth into Brand Response. Three does Mobile As It Should Be.

Three launched in 2005 with a...

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