Re-connecting the Irish public with Trocaire - Lent 2012

This case study outlines how Trócaire, an international development charity which is part of the Catholic Church, took a new approach in Ireland to increase donations during an annual fundraiser.

Re-connecting the Irish public with Trócaire - Lent 2012

Agency: Publicis DublinMedia: MediaworksClient: Trócaire

Introduction & Background

Trócaire is the overseas development agency of the Catholic Church in Ireland and is nearly synonymous with fundraising during Lent, the six week observance which culminates in the celebration of the resurrection of Jesus Christ on Easter Sunday. Established in 1973, Trócaire is an Irish institution with an iconic Lent collection box that everyone has memories of from childhood.

The Lent campaign is Trócaire's flagship appeal and biggest annual fundraiser, but donations had slowly been slipping from its...

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