Nissan: A Micra Revolution - Smashing conventions and European sales. How a bespoke Irish campaign rescued a brand

Nissan, a multinational automobile manufacturer, revitalised a dying car in a declining segment by launching a film in the Republic of Ireland, which broke category conventions and shattered preconceptions of its brand.

Campaign details

Brand: NissanAgency: Huskies & Spark Foundry

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In the company of huskies

Founded in 1999, In the Company of Huskies is a full-service creative agency with deep digital DNA bred to transform brands and business. The company's core business is the provision of advertising creative and production services.

Our pioneering spirit has been with us ever since. Today, we help brands by immersing ourselves in the contemporary consumer journey, mapping out creative omni-channel campaign strategies & experiences that resonate with people and deliver brand fame and performance.

We do this by assembling a potent...

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