Nissan: A Micra Revolution - Smashing conventions and European sales. How a bespoke Irish campaign rescued a brand

Nissan, a multinational automobile manufacturer, revitalised a dying car in a declining segment by launching a film in the Republic of Ireland, which broke category conventions and shattered preconceptions of its brand.

Compact, small family cars
Irish Republic

Campaign details

Brand: Nissan Agency: Huskies & Spark Foundry

Company profile

In the company of huskies

Founded in 1999, In the Company of Huskies is a full-service creative agency with deep digital DNA bred to transform brands and business. The company's core business is the provision of advertising creative and production services.

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