Campaign details

Brand: Irish Blood Transfusion Service
Agency: BBDO Dublin

Company Profile

The Irish Blood Transfusion Service

The IBTS is the statutory body with the responsibility of managing the collection, processing, testing and distribution of blood and blood products.

Operating since 1965, the organisation supplies blood and blood products to over seventy hospitals in the Republic of Ireland. The IBTS work tirelessly to process the contributions from existing donors, while actively recruiting new donors to keep up with the ever evolving needs of our hospitals.

Introduction and Background

The Irish Blood Transfusion Service is a vital life source to the day-to-day operations of our health system. This isn't new news. Everyone is aware of how important it is. But while we are all aware of the need for blood, very few of us are doing anything about it.