Denny: Fighting commoditisation with differentiation

Denny, a grocery brand in the Irish Republic owned by Kerry Foods, was faced with falling sales in the sliced meats market as Irish consumers turned to cheaper alternatives.

Denny: Fighting commoditisation with differentiation

DDFH&B and Vizeum

Company profile


The DDFH+B Group consists of DDFH&B Advertising, Goosebump, Bespoke-with-Direction, RMG and Mindshare Media – making up the largest Irish companie

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