Daintree: How we took Hate out of the Debate

This case study demonstrates how Daintree Paper, a stationery shop in Dublin, Ireland, turned around its fortune with just one smart, low budget campaign.

Daintree: How we took Hate out of the Debate

Agency: Rothco

Introduction & Background

In September 2013, Dublin stationery shop Daintree Paper was forced to close down. Due to his religious beliefs, the owner at the time - who we'll call NO from hereon in - refused to display a cake topper of two men in tuxes (or any products that would celebrate gay marriage). And let's face it - if you're in the business of selling fancy paper and decorations, you probably shouldn't alienate gay people. The story received a good deal of editorial coverage. And the general public...

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