Cadburys: Combining science and art to maximise effectiveness
Introduction & Background
Cadbury Dairy Milk(CDM) is Ireland's most loved chocolate brand and is known for memorable creative campaigns that surprise and delight its fans. The Gorilla and The Eyebrows ads, which were created centrally, are still referenced years later and campaigns developed locally in Ireland, such as Dunphy & Giles and The Joy Tree, connected Irish consumers to the brand, generating mass reach, local excitement and conversation.
Cadbury Ireland has had success in previous ADFX awards, winning Gold in 2012 and Silver in 2014, and this is testament to...