Campaign details
Agency: In the Company of Huskies
Introduction and Background
This paper shows how against the odds a charity managed to win the hearts and pockets of the Irish public when donations and trust were at an all-time low.
The Society of St. Vincent de Paul (SVP) is the largest charity in Ireland and they receive about 1% of their funding from the government. Donations and volunteers are its lifeline.
By 2015, it was assumed that people were experiencing some sort of economic recovery. But despite small increases in incomes, 17% of the population were at...