Understanding digital commerce in the US & China

This paper explores the digital commerce in the two largest economies on earth: the US and China, describing where they differ in attitudes, notably with regard to online security.
  • As the two largest economies in the world, US and China have reached nearly full adoption of digital commerce among online adults - 84% of US online adults have made an online purchase in the past 12 months; this is even higher in China at 89%.
  • China boasts a higher mobile commerce adoption rate with two-thirds (67%) of online adults having purchased on mobile in the past 12 months compared to one-third (34%) in the US.
  • As security still presents a key concern and barrier to digital shopping, only 13% of Chinese shoppers and 30% US shoppers feel...

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