- The study includes tracking of device ownership, video viewing trends by screen, and the content and advertising experience and consumer engagement during digital video streaming in comparison to traditional linear TV viewing.
- The study found that streaming-enabled TV ownership, including both smart TVs and video streaming devices, has reached 56% of US online adults in 2017, whilst regular TV ownership dropped from 92% to 85%.
- Linear TV viewers indicate a net -9% momentum compared to a year ago, with less than half (46%) of the time watching TV spent on linear programming.
- It also indicated that digital...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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