- The survey of almost 1000 listeners found that 21% of respondents have listened to a podcast in the last month; 36% have listened to a podcast at least once.
- Listeners report often taking action in direct response to hearing a sponsorship message or advertisement during a favourite podcast, including 45% visiting a sponsor's web site, 42% considering a product, and 37% gathering more information about a product or company.
- Podcasts' leading value proposition is their convenience and flexibility, with 76% of respondents considering the ability to listen to programs 'whenever' they want very important; 71% found podcasts' portability...
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