Taking cues from the customer: “omnichannel” and the drive for audience engagement

This white paper explores the origins and potential evolution of omnichannel customer engagement strategies.
  • Advances in media, data and technology have focused attention on the opportunity of integrating content, and brands are now looking for heightened value from their consumer relationships.
  • Companies are searching for value within audience engagement and gravitating to omnichannel customer strategies; namely, those that promote a long-term, channel-agnostic approach to managing, and optimising, consumer relationships.
  • 91.7% of panellists believe such strategies drive "real value" and 82.4% say they intend on investing in this area in the near future.
  • Omnichannel strategies stand to have the most significant impact on brand identity and recognition benefits.
  • This paper also...

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