Personal Prime Time

Outlines a study conducted in the US on Personal Prime Time that focuses on the consumer journey by mapping the when, why, and how through which consumers are creating their own Prime Times, the moment of high value and high engagement, across content and devices throughout their day.
  • Most consumers who regularly engage media are doing so multiple times per day – this multi-engagement behavior is occurring across content verticals including social media, music, watching shows, short videos, news, weather and podcasts.
  • Consumers are investing concentration in each of these engagements, and deriving value from them, creating a series of multiple, Personal Prime Times throughout the day – there is no longer a single, universal moment of greatest engagement.
  • Mobile devices in particular are regular (and in some cases dominant) screens to which consumers turn to engage the content they need....

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