Multiscreen Video Best Practices: Understanding the next wave of video ad receptivity

This report analyses how to drive mobile video advertising effectiveness, examining the impact of creative length and screen size on consumers of different generations.
  • It features findings from a study that tested two ad lengths (10-second and 30-second) of three different video ads across desktop, smartphone and tablet screens to identify the challenges of repurposing ads across digital screens.
  • It found that multiscreen videos need to be branded with smaller mobile screen sizes in mind, as brand logos, brand cues and product shots should be large enough to be easily seen on smaller screens.
  • Millennials are particularly sensitive to mobile ad clutter; mobile video ads intended for a younger audience should be well targeted, relevant and enjoyable to help maximize the potential...

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