IAB sellers’ intelligence study

Provides insights into the current state of talent and skill sets in the US by looking at key success metrics for digital media sellers, current training and development practices and the impact of professional training and development.
  • Formal training is a significant driver of employee retention, as 66% of digital sellers who attended formal training last year intended to work at their current company for at least two years.
  • Training and professional development programs directly impact satisfaction, with up to 93% of digital sellers that have participated in professional development programs reporting that they are very satisfied with their job.
  • Formal training and IAB Certification positively influences a seller's income, as digital sellers who had formal training last year reported a greater year-over-year income increase of 7.6%.
  • Senior digital media executives credit professional education...

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