Digital trends 2016: Consumer usage, ad revenue and impact

Examines digital trends in the United States in 2016 by presenting data on consumer usage and the effects these behaviours are having on ad revenue.
  • 257 million Americans accessed the internet via computer or mobile device in December 2016, spending 1.5 trillion minutes online.
  • The number of internet users on computers, smartphones or tablets is relatively flat at -1% while the amount of time spent online has grown slightly by 3%.
  • Internet advertising influences purchase decisions ranging from electronics to clothing, CPG, auto and finance, with 39% of US adults having been influenced by internet ads for electronics.
  • The shift to mobile continues, with 69% of time spent online being on a mobile device and ad dollars are now following, with 51%...

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