Digital Audio's Role in the Brand Safety Conversation: Protecting Marketers' Investments

Explores the role of digital audio in the brand safety conversation in the US.
  • Digital audio platforms enable advertisers to select content channels and therefore control the context of their ads is a significant highlight.
  • Engaged listening environments that include lean-forward selection of programming, non-skippable ads, and in-app rather than browser listening are additional highlights that an advertiser thinking about investing in digital audio should consider.
  • Other more technical elements contribute to a safe ad environment as well: filtering of invalid traffic and server-side ad insertion are key elements.
  • Programmatic platforms have brand safety measures put in place by SSP and DSP partners for transparency, audibility, and data protection.
  • With...

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