Blockchain for video advertising: A market snapshot of publisher and buyer use cases

Explains what blockchain is, its benefits, how it can be used in advertising and the future of blockchain.
  • Blockchain technology has ramifications far beyond the financial sector and is a natural fit for the digital advertising supply chain.
  • Potential benefits of blockchain for advertising include increased efficiency, transparency, cost reduction, and the elimination of fraud.
  • 2018 will be the year that a wide range of blockchain applications will be rolled out across digital and cross-screen video advertising, with 2019 likely being the year that these technologies begin to see broader adoption.
  • Long-form, premium video and TV advertising, with their high CPMs and low volume, are a compelling use case for blockchain, so expect to see...

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