Advanced TV Attribution: Buyer's Guide

Notifies buyers in the US on the benefits, opportunities and processes for conducting attribution studies within the confines of Addressable TV/VOD and OTT/CTV.
  • Attribution in Advanced TV is a unique, emerging practice that offers advertisers the opportunity to understand how data-driven, audience-based TV campaigns can drive sales, awareness, purchase intent and other measurable KPIs.
  • Buyers can start to understand which segments, platforms and content they should be investing in.
  • By tying household–level exposure to measurable outcomes, buyers can apply these learnings to non-addressable campaigns, where these insights are not as readily available....

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