Ad Receptivity and the Ad-Supported OTT Video Viewer

The study provides a deep dive on US video streamers watching Ad-Supported Over-the-Top (ASV OTT) video to gain insights into their behaviors, attitudes and usage to help better target the ASV OTT cohort.
  • ASV OTT viewers are a valuable audience who are similar in demographic to SVOD OTT viewers but reachable primarily through ASV – they are a more desirable audience than TV Only viewers.
  • ASV OTT viewers can be more elusive to target than TV Only or SVOD OTT Viewers, but can be found on ad-supported video OTT channels, where they are watching more ASV OTT than a year ago.
  • Despite being the typical ad-blocking demo (young, male), ASV OTT viewers are more receptive to advertising than either SVOD OTT or TV Only viewers.
  • ASV OTT viewers report that...

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