IAB US 2009: Future directions for online advertising in a downturn

This paper reports from the U.S. Interactive Advertising Bureau's annual leadership conference in Orlando on the presentations of event Chair (and Martha Stewart Living Omnimedia co-CEO) Wenda Harris Millard and David Rosenblatt, the former DoubleClick ceo and now Google's president/display advertising.

IAB US 2009: Future directions for online advertising in a downturn

Geoffrey Precourt WARC Online

For three days, speakers and attendees at the second-annual Leadership Conference of the US Interactive Advertising Bureau in Orlando went back and forth on...

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