IAB UK: Powering up – helping UK SMEs unlock the value of digital advertising

IAB UK, the internet marketing service, worked with research agency MTM to deliver an interactive tool for SMEs in the UK.

Summary

Digital advertising and the SME market have a symbiotic relationship, with the low cost and ease of digital channels helping small businesses to flourish and vice versa. However, research from the Advertising Association indicates that small businesses...

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