The IAB Online Advertising Expenditure Report Q3, 2009

Online adspend for Q3 2009 showed a 15.8% year-on-year increase in New Zealand. Spend was also 9.91% up from Q2.

The IAB Online Advertising Expenditure Report Q3

INTRODUCTION

Welcome to IAB New Zealand's Insight report covering the calendar quarter, Q3, ending September 30, 2009.

IAB Insight is an online advertising expenditure report produced by PricewaterhouseCoopers (PwC) on behalf of the Interactive Advertising Bureau New Zealand (IABNZ).

Notes on this report:

  1. All growth percentages listed in this report are “normalised” to exclude the effect of new Contributors to percentage measures of industry growth and also to remove the effect of any previous Contributors which have not provided figures for the current quarter. For this reason, calculating percentages based...

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