The IAB Online Advertising Expenditure Report Q1, 2010

IABNZ's online adspend report for Q1 2010 (data generated in partnership with PwC) shows that the overall market rose 1.6% from the previous quarter and by 12.3% from Q1 2009.

The IAB Online Advertising Expenditure Report Q1


Welcome to IAB New Zealand's Insight report covering the calendar quarter, Q1, ending 31 March, 2010 (Q1, 2010).

IAB Insight is an online advertising expenditure report produced by PricewaterhouseCoopers (PwC) on behalf of the Interactive Advertising Bureau New Zealand (IABNZ).

Notes on this report

  1. Contributors are media companies which provided information and data to PwC (refer to Appendix 4 – Contributors on page 23).

  2. All growth percentages listed in this report are “normalised” to exclude the effect of new contributors to percentage measures of industry growth and also to...

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