Campaign details

Brand: Vodafone
Advertiser: Vodafone
Agency: Adform/Mindshare
Country: Turkey

Campaign Summary

In Turkey, the number of fixed/broadband internet subscribers reached almost 13 million. However, the researches show that, even though it offers economic advantages, subscribers don't want to sign up for a 24-month commitment, unless they get to try the service first. Vodafone was the first internet provider offering "Zero withdrawal fee during the first 3 months". We wanted to deliver this impactful consumer benefit with a strong targeting strategy and measure the business return. TV's still the mainstream ad channel. In this campaign, we've also used Programmatic TV and we targeted Non-Vodafone users who were in search of home-internet.