Brand: Special Olympics Belgium
Advertiser: Special Olympics Belgium
Agency: LDV United
Special Olympics needed to get more sponsors. In order to convince companies to sponsor athletes with a mental disability we made a full integrated B2B campaign. Targeting major brands through personalised direct mail, billboards in front of their own headquarters, a touching online movie and the support of Belgians top athletes on social media.
Objectives and Strategy
Special Olympics provides sports training and competition for people with intellectual disabilities. They are funded by private partners, but in need of extra financial support to keep up with their growing member numbers. So, the main objective was finding new leads and get potential sponsors to commit to a long-term partnership.