Special Olympics Belgium: Dare to Sponsor

Special Olympics Belgium, an organisation that serves athletes with intellectual disabilities, encouraged major brands to sponsor its Olympics in Belgium by launching personalised direct mail, out of home and an emotional online video.

Campaign details

Brand: Special Olympics BelgiumAdvertiser: Special Olympics BelgiumAgency: LDV UnitedCountry: Belgium

Campaign Summary

Special Olympics needed to get more sponsors. In order to convince companies to sponsor athletes with a mental disability...

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