Special Olympics Belgium: Dare to Sponsor

Special Olympics Belgium, an organisation that serves athletes with intellectual disabilities, encouraged major brands to sponsor its Olympics in Belgium by launching personalised direct mail, out of home and an emotional online video.

Campaign details

Brand: Special Olympics Belgium Advertiser: Special Olympics Belgium Agency: LDV United Country: Belgium

Campaign Summary

Special Olympics needed to get more sponsors. In order to convince companies to sponsor athletes with a mental disability we made a full integrated B2B campaign. Targeting major brands through personalised direct mail, billboards in front of their ow