Objectives and strategy
- To support a launch of Samsung Galaxy S8 and its Gear VR headset on social media.
- To localize the global #DoWhatYouCan't idea to the Polish market.
Execution and media
The whole campaign was centered around a story of a forgotten hero: general Tadeusz Kuziora who was close to become the first ever Polish cosmonaut.
We recreated the Soyuz30 mission as a VR experience – proving that Samsung Galaxy S8 and Gear VR headset indeed can fulfil dreams.
The experience crafted for one soon was shared by many:
- VR app is available both in the Samsung VR Store and the Occulus shop.
- 360 degree experience is available on YouTube.
- 5-minutes YouTube documentary about fulfilled dream of Kuziora is available on YouTube and Facebook.
- The films were supported by Facebook Ads campaign.
- Additionally, the film was broadcast on TV.