OPR Finance: Denmark's Best Idea - very high engagement and explosive brand awareness

OPR Finance, a corporate loans company, launched a digital native storytelling campaign in Denmark to raise brand awareness and stand out in the market.

Objectives and strategy

OPR Finance wanted an edgy way of creating awareness to themselves and establish their name top of mind within their primary target group, small entrepreneurs and inventors, both existing and those considering.

Through relevant and engaging content, OPR Finance planned to take the position within the market as those who support growth in Denmark as well as a lift in brand awareness at min. 200%.

Ekstra Bladet created a concept, with the purpose of fulfilling this ambition – and to create content with the right Ekstra Bladet DNA: Wild ideas, committed competitors and a competition, these three...

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