Campaign details

Brand: MediaMarkt
Advertiser: MediaMarkt
Agency: Umbrella Kreatev Mhel/Wavemaker Hungary
Country: Hungary

Campaign Summary

How can a brand differentiate itself on a market with pure price promotion messages in a way that builds the brand and the image, serves the strategic, marketing and business goals, create something unique and entertain people at the same time?

Our answer was the Heroes of Sales – the first shoppable online comedy. A genre-maker and innovative Media Markt original webseries with 15 episodes. Nothing like this was published on the Hungarian market, and it is also the first content from which viewers can shop online through a special programming.

Actors are Media Markt's own workers, and a MediaMarkt shop serves as a venue for the series.