From Google to Amazon: Bose 360-degree e-commerce search strategy

Bose, an audio equipment brand, redesigned its search strategy in order to increase revenue and return on ad spend in the UK.

Objectives and strategy


Our main objective was to drive incremental sales by entering the reseller search landscape and dominating our brand presence across all reseller sites, which would also drive additional traffic to our paid and organic search activity.

Campaign strategy:

To maximize our online presence on major reseller networks we designed the below innovative paid search strategy across both Amazon & Criteo platforms.

We tailored strategic campaigns and messaging based on the different shopping behaviours we can observe through queries across the various stages of the shopping funnel.

We also worked with our programmatic team who was running...

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