Campaign details

Brand: Doritos
Advertiser: PepsiCo
Agency: AdColony/OMD Turkey
Country: Turkey

Campaign Summary

Our new product Doritos Cool & Hot was at first refreshing and then giving a hot sensation. We had to interact with our consumers in order to have them experience the sensations.

Objectives and Strategy

We were inspired by the roller coaster experience in the main commercial to tell the boldness of our product. On mobile platforms, where we meet our target audience heavily, we offered an astonishing experience throughout our specifically created interactive 360 video, in order to have our consumers interact with our product genuinely and maximize the user experience.

Execution and Media