Campaign details

Brand: Cornetto
Advertiser: Unilever
Agency: Bond/Mindshare
Country: Turkey

Campaign Summary

In 2018, a Wattpad story series became a top hit amongst youngsters, generating enormous talkability and the story was adapted to a movie, 4N1K. As Cornetto, we have partnered with 4N1K project starting from the script-writing process and created an integrated strategy that will cover all channels, will introduce first-ever user experiences and generate high levels of interaction and talkability around our branded contents throughout the season.

Creative focus was to enrich user experience at every medium with integration of new formats, media firsts and exclusive contents. We knew youth brands was gonna have integrations in 4N1K and our strategy was to be the by far top-of-mind brand that was associated with 4N1K above all.