Aldi: Creating retail-traffic through intelligent GPS data customer mapping

Aldi, a supermarket chain, developed geo-targeted digital flyers that targeted shoppers based on their location, reducing spend without affecting the brand's sales in Denmark.

Campaign details

Brand: Aldi Advertiser: Aldi Agency: Havas Denmark Country: Denmark

Campaign Summary

In Denmark, the distribution of flyers was poised to be taken over by one single company, creating a monopolistic situation that would inevitably translate itself into a steep price increase, calculations put the increase at 40%.

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