IAB Meets IPG: Inside a multi-national holding company

This paper reports from day two of the Interactive Advertising Bureau's annual meeting in Orlando, covering a session on the transformation since 2006 of the formerly "beleaguered" marketing services holding company, Interpublic Group.

IAB Meets IPG: Inside a multi-national holding company

Geoffrey PrecourtWARC Online

Geoffrey Precourt, WARC Online's US editor, reports from the Interactive Advertising Bureau's annual meeting in Orlando, Florida. Other papers from the event include:

  • Microsoft's White Elephant and a Three-Point Plan for Interactive Growth
  • IAB Annual Meeting - Interactive brands get tough in tough times


At the Interactive Advertising Bureau's second-annual leadership conference in Orlando, Florida, Randall Rothenberg, IAB president/ceo called a Monday morning panel discussion "an unprecedented look inside an advertising-agency holding company…  From top to bottom, how will the advertising-agency conglomerate of the future operate?"

The answer...

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