IAB Europe’s guide to in-app advertising

In-App Advertising is an exciting growth area and provides many opportunities for advertisers today.
  • However, there are still barriers to overcome, including fundamental industry changes that are affecting digital advertising.
  • As we move into 2022 and beyond, consumer privacy will play a more prominent role in ad targeting that is based on user data collection.
  • Online publishers with their own mobile apps will be able to make use of first-party data....

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