IAB Europe guide to brand safety in CTV

As a new channel, CTV presents a huge opportunity for advertisers to reach engaged audiences with the right message, but to ensure it is being optimised and used effectively, the right context is also key.
  • Today, the modern marketer is equipped with a variety of solutions for brand safety and content verification when dealing with tried and tested digital advertising formats but Connected TV (CTV) is a new channel that brings new challenges.
  • As advertising budgets continue to shift to this new, exciting medium, brand safety will remain a top priority.
  • Trust is key to unlocking the full potential of this channel.
  • Advertisers want to know that their media investment is protected, and they want to be able to evaluate its efficacy in the same manner that they do other digital media channels....

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