Teads: Making 6 Seconds Count

Teads, the global media platform, tested the performance of 6-second ads across 10 countries and established how they can work harder at driving emotional engagement and impact.

Campaign details

Brand: Teads

Project Summary

Two thirds of digital media effectiveness is driven by the quality of content (Nielsen Catalina, 2017). At Teads, we are committed to helping brands evaluate their creatives for digital devices before they invest in media. We have partnered with Realeyes to develop Teads 'Creative Lab' to assess the performance of creatives and optimize them before the start of their advertising campaigns.

Teads Creative Lab has traditionally focused on longer form content (15-30 second adverts) but as more and more brands are using 6 second content as part of their media plans, Teads decided...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands