- 65% of internet users in Spain use Facebook every month, with 76% of those accessing it every day.
- The study asked participants to navigate freely on their Facebook walls for 10 minutes, and followed up with a questionnaire about ad recall, sentiment and engagement.
- It found that users did not differentiate advertising on Facebook from content as advertising was totally integrated into the users' walls and didn't interrupt their navigation.
- Device was the most notable discriminatory factor: mobile offered a better emotional experience than desktop; mobile also offered the best rates in terms of attention and interaction....
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