Médiamétrie: The renewal of the model of Mediaplanning: how to improve prediction in a digital world

Médiamétrie, the media company, offers a solution to the uncertainty of media planning and campaign performances in France.

Campaign details

Brand: Médiamétrie Country: Global

Project Summary

In a world where advertisers seek for more transparency, measuring campaign performances with a 3rd party, independent & audited body is key.

With the success of post campaign analysis solutions such as Nielsen Digital Ad Ratings, advertisers can now precisely track daily campaigns reach, frequency and impressions by demo.

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