Gemius: Revolution in delivering final and complete internet audience results

Attila Weisz

This presentation outlines how Gemius changed a fundamental feature of internet audience measurement from a monthly cycle to overnight.
  • Changes in markets mean that faster decisions are required for both publishers in terms of content management and competition, and agencies/advertisers in terms of planning and optimizing ads.
  • Gemius' new methodology delivers final and complete data overnight rather than on a monthly basis....

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