Co-op: Agile Marketing Mix Modelling

Co-op, the supermarket, used AI and machine learning to optimise its data collection so it can make strategic changes seamlessly and continuously in its campaigns in Denmark.

Campaign details

Brand: Coop Advertiser: Agency: Annalect Country: Denmark

Project Summary

Annalect has developed an agile MMM setup for supermarket retailer Coop in Denmark. Marketing Mix Modelling requires data collection from a wide range of sources, often making the data collection phase more time consuming than the actual statistical

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